The Birth of The Original Cookie + Granola Bark™ (aka Crunch!)

I was born lactose intolerant, as most Asians are. So, eating a bowl of cereal with milk for breakfast, as the majority of my friends and family did, was out of the question. In a household where sweetened cereals were banned and shredded wheat ruled, I was out of luck unless I wanted to pretend I was a horse chewing away on a bale of dry hay. Not!

And then came the day when my neighbor introduced me to Cookie Crisp. It was cereal. It was sweetened. It looked a bit like nickel sized Chips Ahoy cookies. Eureka! We sat on the porch and ate these delicious little nuggets off a shared paper plate.

Jump ahead 30+ years. Yeah, 30+.

I still can’t stomach a bowl of cereal with milk. Even with the delicious dairy alternatives we have today, I prefer my cereal dry — a snack to pop into my mouth by the handfuls on the go…or while I watch a movie.

One evening, one of my best girlfriends shared, “I may have eaten a bowl of kettle corn with milk for dinner last night.”

Not too many weeks later, I messaged her, “I may be in bed watching tv eating a bowl of animal crackers.” Her reply? “I hope you’re eating it with milk and a spoon like you’d eat a bowl of cereal.”

Obviously, I have the BEST friends ever!

Many months of recipe development followed. Scraps of paper with notes scattered everywhere. Innumerable tweaks until I was happy with a master recipe. And then innumerable flavor combinations. Flavors were finally narrowed down to four everyday, two autumnal and two winter/holiday. Shelf life was tested (delicious for a minimum of 9 months, baby!). We sold our addictive treat to our local retail partners in bulk for repackaging and using to enhance their in-house edible offerings.

And finally, years later, retail labels have been designed, resealable packaging chosen (because don’t you just hate not being able to reseal a package?!) and my company’s first official retail production run was a success!

And that, my friends, is how the original Cookie + Granola Bark™ (aka Crunch!) product line came to be!

The flavor of cookies! The wholesome 100% whole grain goodness of granola! Snackable chunks of addictive deliciousness!

Available for sale online HERE!

Wholesale inquiries please submit your application HERE and our Sales Manager, Stan Smulewitz, will contact you.


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