Tag Archives: bakery

Bursts of Color at the End of Summer

We loved making this cake for a private gathering on Long Island a few weeks ago and apparently we did a pretty good job:

“Not only was the cake so freaking f’ing beautiful, it tasted freaking f’in heavenly too! So many cakes are all look and no taste but not your cakes. I cannot thank you enough!!!”

Cake: Coconut

Filling: Dulce de Leche

Buttercream: Passion Fruit

Decorations: sugar paste flowers & edible lace

Size: 9″ round

Servings: 45

 

A home of our very own!

That’s right! After searching high and low for the perfect space to hang our proverbial chef’s hats, we found it! It’s taken two years, but we have signed a lease on an amazing space that will not only allow us to maintain our current level of business, but expand and grow exponentially.

Where is this amazing space located? Inwood, baby! We’re proud to call the tip of Manhattan home! Never visited the neighborhood? Why not?

SAY HELLO TO OUR FUTURE HOME!

44 Sherman Avenue, NY 10040
44 Sherman Avenue, NYC 10040

Easily reached via public transportation, our new home is located just 3 short blocks from either the Dyckman Street A or 1 train stations. It is also 2 blocks from the M100 and Bx7 buses.

 

We have a lot of hard work ahead as the space has been vacant for many years, is a vanilla box, and we must do a complete build out.  But, we’re super stoked about finally having a home of our very own!

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Check back often as we’re going to post the progress here. You’ll be able to watch the construction, get sneak peaks of the shiny new equipment and be the first to know when we announce our official opening date!

We went! We saw! We ate! We were inspired! We passed out in food comas!

So, here’s the thing. I’ve been in the food industry for 17 years. Retail. Wholesale. Corporate. Private labeling. Specialty buying. You name it, I’ve probably had a hand in it directly or indirectly at one time or another. In fact, if you include all the years I worked in a grocery store deli, bakery, waited tables and managed an espresso bar (before there was a “coffee culture”), I’ve been in the industry for almost 25 years now.

Two weeks ago, was the opening day of my absolute favori
te trade show — the Summer Fancy Food Show. It would have been my 17th consecutive year attending, but I missed the 2011 show due to the event temporarily relocating to D.C. while the Javits Center was being remodeled as well as personal scheduling conflicts. I hauled my tuchus down to D.C. the following year, however!

This year was my 16th show. Sixteen years attending the Fancy Food Show and I was as excited on opening day (June 30) as I was back in ’97 when I first walked into the Javits for my very first show.

*****

The Summer Fancy Food Show is North America’s Largest Specialty Food & Beverage Event. Over 24,000 buyers from across the U.S. and around the world are prime to discover 180,000 products including confections, cheese, coffee, snacks, spices, ethnic, natural, organic and more, from 2,400 exhibitors spanning 80+ countries. The trade only event (not open to the general public) is hosted by the Specialty Food Association.

The Specialty Food Association is the preeminent not-for-profit business trade association established in 1952 to foster trade, commerce and interest in the $86 billion specialty food industry. The Association is an international organization composed of more than 3,000 member companies including domestic and foreign manufacturers, importers, distributors, brokers, retailers, restaurateurs, caterers and other specialty food businesses.

*****

You probably think I would be tired of it all by now, but I still love it! I find new and exciting things every year. Quite honestly, anyone who is faced with over 350,000 sq. ft. of specialty food exhibitors and walks away with

The BEST team in NYC! (l-r: Dan, Kevin, Liz, Lin, Jerome & Suzanne)
The BEST team in NYC!
(l-r: Dan, Kevin, Liz, Lin, Jerome & Suzanne)

no new ideas and nothing to be excited about should hang up their hat. They don’t belong in the industry anymore.

Yes, there are people like this. To them, this show is drudgery and they dread walking the aisles and expect to not find anything new. They return to their shops and continue to fill their shelves with the same lines, the same products, week after week, year after year. And, sadly, their customers end up with the short end of the stick. Their customers never have the opportunity to see or taste all of the amazing things available. Someone else made that decision for them. The shop owners chose not to take a risk, to think outside of their proverbial box. They chose to remain safe and staid. But, we must all remember that with great risk comes the opportunity for greater reward.

This year I was doubly excited because I had the unique opportunity of having a virgin Fancy Food Show crew. My team members had never before heard of, let alone been part of such an experience. We six food lovers, covered the gamut from vegan, vegetarian, dairy sensitive, gluten sensitive, alcohol allergic, diabetic to “if-it’s-on-my-plate-i’ll-eat-it”! Just as the title to this blog entry states, we went, we saw, we ate, we were inspired and at the end of the day we returned to our homes and passed out…happily.

WE CAN’T WAIT FOR NEXT YEAR!

Our team divided itself into Instagrammers and bloggers during and post-show. Here is a bit about our experience…

*****

Well I walked my first Fancy Food Show Marathon and after much anticipation must say I had a blast!

Weaving through the crowded aisles of serious foodies from all over the world was a breeze.  Chatting with whoever in our own group of 6 was nearby, I felt like a kid at summer camp.   And booth after booth of delicious samples…hard to put into words.  WOW!  Luckily for us our General (as we called Lin) prepared us with veteran tips on pacing ourselves.  Lobster pizza, East Indian cuisine, barbecue, dumplings, tacos, spreads, dips, chips, juices, coffees, and more varieties of cheeses, olives, cookies, and crackers than I could have imagined.

Our joke….. this must have been what a party at Caligula’s house was like.

– Suzanne

*****

Looking back at the  Summer Fancy Food Show over a week later, I still mostly picture the cheeses and olives. I guess it’s because they’re my dietary Achilles heels. Other foods, I can eat in moderation … or with some reasonable semblance of same. Offered a taco (there were some great samples), pastries (check) or cold desserts like ice cream or gelato (check again) I can form the words, “No thanks” after tasting a few samples. I can exert some self-control. Not so with the cheeses, or those olives—and honest to God, I’d never seen so many, and so many varieties, and in many cases varieties  I’d never known about of before, in one place.

 

It was one thing to hear about the billion miles and gazillion aisles of food at this event, another to be there and experience it for myself. I can only compare it to the World’s Fair or something like that. It’s kind of indescribable, which is one reason I waited awhile—way too long— to take a stab these few paragraphs. I don’t remember all the stuff I ate. I just remember eating stuff constantly for hours and hours. Delicious stuff, gourmet stuff, real fancy food.

 

So I’m keeping it short, sweet and simple, sticking to those central images: The trays of cheeses. The cases of multihued olives. And also the distributors and buyers from around the world haggling at the international booths, sizing each other up across tables, looking at each other eye-to-eye, exchanging business cards, taking notes and making calculations with pads and pencils along with, or instead of, laptops and tablets …

 

There was, I guess, an element of the Old World bazaar to this incredible event that added another layer of fascination for me as I roamed the place with Team Alecia Bakery NYC, snatching olives and cheese from anyplace within reach … and gobbling down a whole lot of other food too.

 

NEXT TIME, Lin … I repeat, NEXT TIME, I’ll try to remember  everything I ate so I can write about it here.

– Jerome

*****

(Photos by our Instagrammers: Liz, Kevin & Dan)

To the victor goes the spoils (aka some of the samples our crew snagged)…

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 Even our precious pugs got treats from the show when we returned home…

And a very special family of 7 children ranging in ages from 1 month to 11 years received a very generous gift from the ladies at the Happy Family booth!

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 WE’LL BE BACK NEXT YEAR!

SEE EVERYONE JUNE 29-JULY 1, 2014!

 

 

The Peanut Butter Cookie Project aka Celebrating Lin’s 41st Birthday!

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“That’s right. I’m the social do-gooder yer mama warned you about!”

A couple weeks ago, with my 41st birthday quickly approaching, I began considering how to mark the day I was born. Birthdays bring to mind memories of pool parties with neighborhood friends, the cacophony of Chuck E. Cheese’s, getting your driver’s license when you turned 16 (for those of us who grew up in Michigan), slamming shots on your 21st culminating in your swearing you’d never drink again (ummm…no mum, I didn’t do this), and the years following when celebrations became smaller and more intimate yet more meaningful.

I’m not much for being the center of attention and with such a high percentage of my social circle spread out across the country a traditional celebratory gathering wasn’t in the cards. I found myself reflecting on my 30th birthday. My husband had suddenly and unexpectedly passed away just weeks prior and my co-workers didn’t want me to be alone so they took me out to dinner after the shop closed that evening. While at dinner, calls and texts poured in from family and friends across the country. It had secretly been planned that everyone would participate in my birthday celebration remotely. It was a wonderful night and a birthday I will always remember for the love sent over the airwaves. So in that same vein, while speaking with my dear friend, Jerome, I came up with “The Peanut Butter Cookie Project” which would allow me to celebrate with friends and family no matter their location while helping an all-volunteer, non-profit, no-kill rescue organization that was near and dear to my heart — Curly Tail Pug Rescue.

WHO COULD PARTICIPATE? Anyone who was my personal Facebook friend. Yes, sometimes it’s beneficial to be friends with a baker who owns a company 🙂

WHAT WAS REQUIRED?

          * Donate a minimum of $20 to Curly Tail Pug Rescue. (Many of my friends donated more because, well, they’re awesome!)

          * When participants received their cookie, they took a digital picture of themselves, their family, etc., enjoying their treat in honor of my birthday and posted it on my Facebook page with the hashtag #ThePeanutButterCookieProject.

ABOUT THE COOKIE: The Alecia Bakery NYC Peanut Butter Sandwich Cookie weighs in at a WHOPPING 7 oz. MINIMUM! This is the total weight of an ENTIRE box of Girl Scout Do-Si-Dos, which is the inspiration for this treat! This monster of a cookie consists of two nearly 5″ Peanut Butter Oatmeal Cookies sandwiched together with deliciously creamy Peanut Butter Buttercream. Of course, we couldn’t let it go there. We had to add something extra to gild the lily — a swirl of house made caramel! Salted Caramel adds a touch of sweetness while Habanero Caramel adds heat and sweet! And since these mammoth treats are too big for any of our pre-made bags, we hand cut cellophane and hand wrap each one.

Five steps to peanut butter sandwich cookie heaven…

 Smiling participants.

Happy tummies.

$710 donated to Curly Tail Pug Rescue! That’s right! $710 smack-a-roos, baby!

HAPPY 41ST BIRTHDAY TO ME!

 

* Would you like to raise money for an organization? Contact us for #ThePeanutButterCookieProject program details!